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RALPH COHEN ADVISORY
My Views
Op-eds may not get the attention they once did, but they remain one of the most effective ways to establish credibility and influence a conversation. Here are four lessons I've learned from placing opinion pieces over the years.
Establishing a narrative is a must in this era of AI and volatility. A narrative demonstrates a throughline from your products to your ambitions. It reassures your stakeholders that you know where you're going. And it reinforces your credibility as a leader and game-changer.
Moreover, if you don't build a narrative, the social network will build one for you. And it may not be to your liking.
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